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Marche du Film (Cannes Film Market)

The India Pavilion was set-up by NFDC at the The Marché du Film (Cannes Film Market) the annual film market held alongside the Festival de Cannes (Cannes International Film Festival) in Cannes, France on behalf of the Union Ministry of Information & Broadcasting and in partnership with the Union Ministry of Tourism, Government of India.

More than 200 delegates registered under India participated at the festival & market. In order to successfully promote Indian Cinema and locations of India as potential filming destinations the India Pavilion hosted a series of country-specific networking events for filmmakers from Brazil, New Zealand (with whom India has a co- production treaty), Canada, Australia and Israel. Interactive Sessions with Industry Experts were organised throughout the market period with a view to share information, developments on some of the key concerns of the Indian film industry. The need of a Single Window Clearance Agency | Film Commission to facilitate & encourage shooting of international films in India was a important session led by the Secretary of the Ministry of Information & Broadcasting, GoI.

Launch of the IFFI Brochure – The Secretary of the Ministry of Information & Broadcasting, GoI addressed the delegates and presented an overview of the International Film Festival of India 2012.

Mini Co-Production Market - Showcased some of the more noteworthy projects, previously presented at Film Bazaar 2011.

Promoting Indian Talent at Cannes 2012 - 6 remarkable filmmakers known for working on striking scripts and employing an non-traditional approach have been shortlisted, these include Manjeet Singh, Vetrimaran, Suman Mukhopadhyay, Suseenthiran, Salim Ahmad and Umesh Kulkarni.

The Incredible India Evening was organised at the India Pavilion with an aim to connect global film fraternity & encourage networking in an informal set-up. The event included a live performance by Sufi Singer Jasbir Jassi along with Indian cuisine from the northern frontier to acquaint international delegates with the best of Indian talent & art, artists and filmmakers. 

European Film Market

An India Pavilion was setup during EFM from February 9-17, 2012 by the National Film Development Corporation, set up with an aim to promote Indian Cinema internationally and explore partnerships for the Indian film fraternity in the international domain.

The pavilion promoted Indian films or projects selected for different sections of Berlinale 2012 or presented at EFM. These films | projects were:

  • Kutch (Official Project) by Bobby Bedi – Berlinale Coproduction Market
  • Dabba (Talent Project) by Ritesh Batra – Berlinale Coproduction Market
  • Panchabhuta by Mohan Kumar Valasala  - Berlinale Shorts
  • Don 2 by Farhan Akthar – Berlinale Special
  • There Is Something In The Air by Iram Ghufran – Forum Expanded
  • Gattu by Rajan Khosa – Generation K Plus

NFDC also hosted an India Party on February 11, 2012 providing a platform to Indian professionals to formally and informally interact with key international players of the film industry.





The National Film Development Corporation organizes the India Pavilion at Key International Markets and Festivals as a part of the Directive of the Ministry of Information & Broadcasting, GoI and in partnership with the Ministry of Tourism, GoI to promote Indian Cinema with India as a premier filming destination. The corporation has consistently participated to create a expedient climate for Indian Cinema internationally and promote emerging Indian talent on world platforms.

American Film Market (AFM)

With over 8,000 participants from more than 70 countries, AFM continues to be a pivotal destination for independent filmmakers and the film business populace who meet in Santa Monica for 8 days of deal-making, screenings, seminars and networking.

During the eight-day market from November 2-9, 2011, NFDC set up the India Pavilion at the American Film Market to promote India as a filming destination and to foster partnerships with the global film industry. The India Stand served as an information desk for queries arising from the film industry abroad and provided networking opportunities to professionals from India attending the market.

Marche du Film (Cannes Film Market)

NFDC set up the India Pavilion at the Marche du Film (Cannes Film Market) in association with the Ministry of Information and Broadcasting (GoI). As a part of the directive, the Pavilion was set up at Cannes Film Market held from May 11-22, 2011.
The initiative aims to successfully promote Indian cinema with India as a premier filming destination and explores possibilities of international partnerships and collaborations. The initiative promoted upcoming and emerging talent from India. Filmmakers from India, introduced at Cannes included -Anurag Kashyap, Dibakar Banerjee, Anusha Rizvi, Laxmikant Shetgaonkar, Sekhar Kammula, and Haobam Paban Kumar. While exploring possible partnerships with the International film community focus areas in terms of co-production, distribution, filming, script development and technological collaborations were touched upon.
Industry Experience at Cannes
Giju John, Filmmaker, USA – “Our first time in Cannes and we didn’t know what to expect from the India Pavilion. To our great surprise, IP turned out to be an excellent hub for all of our networking as well as professional activities”.

Ashutosh Gowarikar, Filmmaker, India – “The India Pavilion in one word is INCREDIBLE! It was wonderful to meet national as well as international delegates here”.

Manu Rewal, Filmmaker, France – “I have been coming to Cannes since 2002, when my short film Hollywood Ki Pukar was in the Director’s Fortnight. This year, for the first time I have seen a focused and professional approach to the business of films. I hope more funds and freedom will be given by the Ministries of I&B, Tourism, etc., so that Indian cinema will be able to perform even better on the International stage”.

Mimi Plauche, Chicago International Film Festival, USA – “The India Pavilion provided a great space for meetings, both pre-scheduled and spontaneous. Our festival is presenting a focus on Indian cinema this year, so the Pavilion was a great place to begin and solidify relationships”.


MIPCOM is a TV and entertainment market, held at Cannes, France in October. An event for co-producing, buying, selling, financing and distributing entertainment content, MIPCOM provides people involved in the TV, film, digital and audiovisual content, production and distribution industry a market and networking forum to discover future trends and trade content rights on a global level.

The India stand was set up by NFDC, with the objective of promoting the film, television and animation sectors with emphasis on its linguistic | cultural | regional diversity as well as exploring partnerships with the global entertainment fraternity.

Toronto International Film Festival (TIFF)

NFDC set up the India Stand at the Toronto International Film Festival (TIFF) that is held, from September 8-18, 2011. Four Indian films, namely Azhagarsamy’s Horse by Suseendran (Tamil), Mausam by Pankaj Kapoor (Hindi), Micheal – Ribhu Dasgupta, Chatrak or Mushrooms – Vikmuthi Jayasundhra (Bengali) were selected to be screened at TIFF.

Founded in 1976, the Toronto International Film Festival (TIFF) is a prestigious event. Each year, the festival gets around 300 films from over 55 countries. With film professionals participating from all over the world, there’s a huge opportunity for the promotion of Indian films in this market.